A FRANCHISE BUILT

FOR MODERN LIFE

Join a fitness-for-longevity business that puts results first for owners and their members.

THE PURE PHYSIQUE DIFFERENCE

30-MIN WORKOUTS

Our time-efficient training model delivers real results in just 20 minutes.

PROVEN BUSINESS MODEL

A scalable, systems-driven model with multiple revenue streams.

ONGOING SUPPORT

From training to marketing, we're with you every step of the way.

STRONG BRAND

A recognized brand with a powerful reputation in the fitness industry.

MULTIPLE REVENUE STREAMS

Personal training, nutrition coaching, online training, and more.

WHY US? WHY NOW?

  • WE'RE ON THE MOVE: We're growing! Be part of a rapidly expanding and proven franchise.

  • WE'RE ACCESSIBLE: You'll be part of a group of owners that we personally know, talk to, and support weekly.

  • WE'RE EXPERIENCED: We have 10 years of time efficiency work before we franchised. You'll be stepping into a proven system with people who know the industry.

HOW WE SUPPORT PARTNERS

We don't throw partners into the deep end. We set our partners up for success with:

  • Assistance with site selection and build-out

  • Assistance with lease negotiations

  • Weekly 1-on-1 business coaching

  • Pre-launch marketing and sales

  • Ongoing marketing and operations playbooks

  • Systems and training for retention

  • Lifestyleshifts meal plans for trainers

  • Weekly group coaching for staff

IS THIS FOR YOU?

Our partners don't just invest in a fitness concept: they invest in a culture.

PURE PHYSIQUE studios are led by people who live and breathe the values we stand for:

Inspiration

Intelligent Fitness

Personal Growth

Positive Attitude

Teamwork

THE IDEAL PURE PHYSIQUE PARTNERS TEND TO BE

  • Corporate professionals ready for the next chapter and eager to make an impact.

  • Power couples who like the idea of a family business and a local legacy.

  • Fitness professionals who love strength training and want to step into ownership.

THE PURE PHYSIQUE STORY

Mike & Corrie-Beth Lipowski are the founders of the PURE PHYSIQUE franchise.

Mike opened the original Westchester, NY studio in 2007. Just a few years later, Corrie-Beth, a client at the time, experienced her own transformation, losing 30 lbs. after years of ineffective diets and workouts.

A year later, Mike broke his personal rule of "never date a client" for the first time in his career.

Two years later, they were married and Corrie-Beth left her teaching career to help grow PURE PHYSIQUE into a fitness movement.

They are a tech-driven couple with two young boys, and PURE is not only their business and passion, it's their personal solution for staying fit as busy parents.

FAQs

What makes PURE PHYSIQUE different from other fitness franchises?

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What is the total investment?

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Do I need fitness experience to own a PURE PHYSIQUE franchise?

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How much can I earn with a studio?

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Can I keep my current job, or is this full-time?

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What training and support do you provide?

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How will you help me get and keep clients?

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Where can I open, and do I get a protected territory?

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What are the steps to becoming a franchisee?

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FIND YOUR NEAREST STUDIO

Every PURE PHYSIQUE location delivers the same proven coaching philosophy while serving its local community.

JEFFerson valley

NEW YORK

lagrangeville

NEW YORK

scarsdale

NEW YORK

beacon

NEW YORK

danbury

NEW YORK

fort mill

SOUTH CAROLINA

SPRING HILL

TENNESSEE

we build people up!

Experience the difference expert coaching can make.

Book your first workout and discover why so many people choose PURE PHYSIQUE to build healthier, stronger lives.

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