Hey, we're Mike and Corrie-Beth Lipowski.

As busy parents and professionals, we understand the challenges of fitting fitness into a hectic schedule.

That’s why we created PURE PHYSIQUE—a family-owned fitness franchise offering a smarter and faster way to achieve your fitness goals.

Mike opened PURE PHYSIQUE in 2007.

A few years later, Corrie-Beth, then a client, experienced her

own transformation through PURE’s time-efficient fitness model, shedding 30 lbs. after struggling with ineffective diets and exercise routines for years.

This success inspired her to join Mike in competing in natural bodybuilding as a figure competitor for four years. Mike, competed as a natural bodybuilder for 13 years, and achieved professional status.

Mike broke his personal rule of "never date a client"—for the first and only time in his career— and the two married. Corrie-Beth left her teaching career to join Mike in a fitness career and together with an amazing team, PURE PHYSIQUE has since grown into a fitness studio franchise and an internationally renowned coaching program.

They are the hosts of the 'That Fitness Couple Podcast' where they share the lessons they’ve learned on the way to achieving healthy hormonal balance, high energy, mental clarity, peace, and a lean, strong body. They are also joined by top professionals and experts in these areas to help you achieve your best health!